On Thursday, January 8, the Jinnah Convention Centre in Islamabad becomes the epicenter of Pakistan’s sporting future. Ten corporate titans are entering the arena, but only two will emerge as the owners of the league’s newest franchises.
Here is the breakdown of the #NewEra.
The Contenders: A High-Stakes Boardroom Battle
From US-based software giants to local telecom leaders, the list of bidders represents a massive vote of confidence in the PSL brand. After a global roadshow in London and New York, these 10 qualified parties remain:
- Tech & Innovation: i2c (USA), Walee Technologies, Aim Next Inc, and VGO TEL.
- National Giants: Jazz (Telecomm) and Inverex Solar.
- Industry & Real Estate: Deharki Sugar Mills, OZ Developers, Prism Developers, and FKS.
The Mission: Expanding the Map
Currently, the league is a six-team powerhouse. By the end of Thursday, it grows to eight. The new owners will choose their home from a prestigious shortlist of cities:
Faisalabad | Rawalpindi | Hyderabad | Sialkot | Muzaffarabad | Gilgit
The Schedule: More Than Just Business
The PCB is turning the auction into a premier entertainment event:
- 4:15 PM: The ceremony kicks off.
- The Tribute: Before the bidding starts, the Pakistan Shaheens (Men’s Rising Stars Asia Cup Champions) and the Hong Kong Super Sixes winners will be honored on stage.
- The Performance: To celebrate the expansion, legendary Qawwal Rahat Fateh Ali Khan will deliver a grand finale performance once the new teams are finalized.
How to Watch the #NewEra Unfold
You don’t have to be in the room to witness history. The auction will be broadcast and streamed across every major platform:
| Platform Type | Channels / Apps |
| Television | A Sports, Fast Sports, Geo Sports, PTV Sports |
| Digital Streams | HBL PSL & PCB YouTube Channels, Tapmad, Tamasha, Myco |
| International | PCB Live (UK Region) |
The Landmark 11th Season is set to run from March 26 to May 3, 2026. Who will join the ranks of the Qalandars, United, Zalmi, Gladiators, Kings, and Sultans? We find out Thursday.
